From ~Melanie Boudar / the Artisan Edge~
~Liberty Hill, Texas~
Dear fellow retailer or soon to be retailer,
My name is Melanie Boudar. I've been a specialty retail entrepreneur for over 20 years with stores in Hawaii and New Mexico.
But I started my company selling chocolates out of a cooler at the local Farmers Market. Fast forward 20 years...
I help retailers like you achieve more sales, profits and success.
Over my 20 years in the retail business I learned some tips, tricks and tools to use that boosted my company's, image , customer base and sales that I want to share with you so you don't have to struggle like I did in the early days.
I can even help you increase your in -store sales without having to run expensive print ads!

For the last 2 decades I've been an artisan chocolate maker who carefully perfected my craft and delivered tasty , beautifully packaged chocolates to my customers.
Although I started selling my product at a farmers market out of a cooler, as sales grew I knew I needed a better way to sell and I opened my first retail store in the small windward town of Kailua on the island of Oahu called "Sweet Paradise". It was a great decision!
Being in a tourist destination meant that rents were expensive and I could not afford a prime retail location. When I started out over 20 years ago, the internet was just getting going and even things like cash registers were just starting in a brand new thing called "the Cloud". There was no Square Register, No Google, and no Facebook Ads. The first "social media" was some clunky in -store device that allowed you to stand on the platform, capture a pic of yourself and your friends and email it to someone.
OMG!
Despite the struggle ,my company achieved excellent retail results earning it a 3 consecutive year “ Fastest 50 Growing Business' in Hawaii ” award from the Pacific Business News, A Best New Business Award from the local Chamber of Commerce and a Trip Advisor Certificate of Excellence Award for it’s high level of positive reviews and customer satisfaction.
Our chocolate products also won over a dozen local and International Awards.





I was an early adopter of cloud based cash registers (before Square and Clover arrived) , I- phones, email marketing, sales funnels, and social media. While there was a learning curve, technology kept me ahead of the competition and was worth learning. Today we have even more options and it can be confusing to know what to adopt for your own business.
Tips, Tricks and Tools will give you some powerful guidance into ways to attract and engage customers without spending thousands of dollars on low converting print ads.

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